Digital marketing, usually referred to as online marketing, is the practice of using the internet and other digital media to distribute advertisements in order to connect brands with potential customers.
Digital marketing is a dynamic, constantly-evolving process in contrast to traditional marketing, which is static and frequently referred to as “one-way” communication. In contrast, digital marketing offers a channel for two-way contact between a business and its current or potential clients, but customers cannot connect with businesses through billboards or print advertisements.
Today’s consumers conduct a lot of their product research online.
Whether the goal is to entice customers into making a purchase, boost brand knowledge, or just engage them with your brand, digital marketing employs a variety of tactics to reach customers.
For many people today, screen time is at an all-time high. This reality is exploited by digital marketing, which advertises business goods and services online. By focusing on customers where they spend the majority of their time, businesses may increase the likelihood that their marketing efforts will be effective.
In a nutshell, digital marketing is any marketing effort that makes use of any of the aforementioned online media outlets.